IN THIS LESSON

Prequalification of One helps increase acceptance rates

Real-time Decisioning:

Consumers can prequalify for credit in real-time at the point of contact — online, during inbound/outbound calls, face-to-face, and at the point of sale

Connect with Wider Audiences:

Potentially prequalify roughly 37 million+ people who might not be marketed to for credit because they elected to be on the ‘Do Not Solicit’ list,
Incorporate differentiated data to better assess risk among thin-file /no-hit consumers

Support Consumer Credit

Prequalification appears as a “soft pull” on the consumer’s credit versus a hard inquiry that may impact credit scores

Enables a consumer to easily determine their credit eligibility for offers before a credit application is initiated.
It can help increase acceptance rates by returning a prequalification offer in real-time.
Offers an easy engagement experience for consumers who might otherwise abandon credit searches.

Lesson 4: Prequalification of One