Chapter 15: Data-driven Marketing (DDM) CMS
IN THIS LESSON
What is MarketReveal?
An internal fulfillment platform
Supports FCRA account management and account acquisition opportunities
Leverages direct extraction and list matching capabilities along with a library of scores, attributes, and trigger options to support:
Prescreen (PRM) acquisition and cross-sell marketing
Account Review (AR) account management projects
MarketReveal is NOT a product, but products are built on top of the platform, similar to other processing platforms supporting credit marketing products
Customer Presentation: MarketReveal
ProspectID
Strengthen targeted marketing with a list of pre-approved, valuable prospects tailored to meet your credit profile criteria.
ProspectID™ is an intuitive acquisition solution that strengthens targeted marketing efforts by delivering a list of pre-approved, valuable prospects tailored to meet your credit profile criteria.
Create a precise, targeted list to fit your marketing needs.
Leverage access to more than 1,500 consumer credit financial attributes, event-based and behavior triggers, as well as True In-Market Propensity Scores.
Count on the proven Equifax prescreen process to build a segmented, tailored list focused on specific consumer credit profiles to help your business:
Increase customer acquisition
Realize higher open rates
Fortify activation rates
Improve ROI
PortfolioID
This business intelligence solution delivers information to help you effectively manage portfolio performance while minimizing risk.
PortfolioID™ provides a view into existing consumer credit to help businesses manage portfolio performance while minimizing risk. By evaluating your portfolio against the Equifax database of credit active consumers, PortfolioID delivers deeper consumer insights about your customers.
Gain Market Advantage With Deeper Portfolio Analysis
PortfoiloID offers access to a predefined set of credit scores and attributes to create an in-depth picture of your portfolio by providing highly detailed customer intelligence. This product can enable your business to effectively:
Identify customers with the highest risk for delinquency
Segment accounts to enhance credit line management
Determine the proper level of funding for debt reserves
Allocate collection resources efficiently
Triggers (Risk & Marketing)
Make pinpointing qualified prospects easier and more effective by leveraging credit indicators and triggers to help identify consumers with a near-term propensity to acquire new or additional credit with this intuitive prescreen service and:
Increase revenue
Improve campaign open rates
Enhance existing customer relationships
Reduce acquisition expenses
TargetPoint Triggers Deliver Competitive Advantage
You can identify in-market consumers using industry-specific triggering options and credit file attributes across all market actions, from new account acquisition to cross-selling and retention of profitable accounts.
Strengthen the timing and precision of your offers by honing your portfolio or marketing list against key indicators, including:
Recent changes in credit activity
Tradeline account characteristics
MarketReveal supports these products and more
Account Acquisition
ProspectID Advantage
MR Acquisition Triggers
Cross-Sell Triggers
Account Management
PortfolioID Advantage
Retention Triggers
Portfolio Monitoring
PortfolioID Advantage
Retention Triggers
