Chapter 16: DDM-IXI
IN THIS LESSON
What is IXI Data?
Financial and economic insights for every U.S. household
For over 25 years, we have leveraged IXI data-based solutions to help the nation’s leading financial services and consumer marketing firms drive marketing campaign strategies, find hidden opportunities within their customer base, engage the right customers across channels, inform next-best product messages, and identify market growth opportunities. This solution suite enables marketing, sales, and analytics teams to differentiate and target consumer households based on measures of wealth, income, spending, credit, investment style, share-of-wallet, and share-of-market.
The unique IXI data foundation: Direct-measured assets
We utilize our patented process to collect and classify anonymous consumer asset data and then combine it with additional proprietary measures of income, discretionary spending, and credit to provide a more complete picture of households’ financial and economic positions. Our proprietary database is the engine that drives the most effective customer targeting, segmentation, and market tracking solutions available today.
IXI data is not FCRA-regulated.
What is the IXI Network?
Our exclusive network of more than 95 leading financial institutions directly measures about $27.5 trillion in anonymous U.S. consumer assets and investments, representing about 45 percent of all U.S. consumer-invested assets.
Member benefits:
Exclusive access to members-only solutions (below)
Access to the most reliable data available
Preferential pricing
In Network
Investyles
Small Business Assets
WealthComplete Premier
Financial Cohorts/Financial Spectrum
MarketMix Premier
MarketVision
Key Benefits
The IXI Network is a unique, unified, anonymous database of invested and deposited consumer assets
Our Direct-measured financial assets database represents about 45% of the nation’s consumer assets
The IXI Network includes leading financial services firms
CreditMix
Acquisition/Retention Email
Digital Targeting Segments
Digital Onboarding/Custom Audiences
Addressable TV Advertising
Pay for Performance Marketing
Closed Loop Attribution
Open Market
Ability to Pay Index
Aggregated FICO Scores
CreditStyles Pro
Affluence Index
Spending Power
Income360
Economic Cohorts
