Chapter 21: Commercial Services
IN THIS LESSON
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Leveraging our B2bConnect™ database (Lesson 3), we can help you target the right businesses and buyers with the B2B account data you need to prospect, segment, and retain key clients.
Understand the customer
Create your target personas. You’ll be able to identify the traits of your best customers and create a “best customer profile.” You can then apply these characteristics to other prospects to target optimal revenue-generating opportunities. What’s more, you’ll have access to the industry and geographic data you need to understand your footprint.
Which sectors are up and thus suggest potential targets?
Which sectors are down and may indicate you should proceed with caution? Take your targeting to the next level.
Manage customer
It’s all about the connections. Armed with your “best customer profile,” you can uncover revenue opportunities, build and refine prospect lists, and approach decision-makers with confidence. Using our unique linkage capabilities, we connect the dots between businesses, giving you critical insight into corporate hierarchies and enabling you to understand the full value of your customer relationship. Stay on top of your customer relationships across the enterprise every step of the way.
Engage customer
You’ve got your customers’ attention—now keep it. With the B2bConnect™ database, you gain a true 360-degree view of your customers, which means endless opportunities for creating a personalized customer experience and keeping them engaged. You’ll have access to fresh data, insights, and connections to keep you on top of changing account dynamics and market and organizational changes—and you can set up automatic email or CRM alerts so you don’t miss a beat on potential cross-sell or up-sell opportunities.
We provide the B2B marketing data you need and the service you want. What’s in it for you? You can focus on marketing leadership—from strategy to execution.
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B2B Connect Plus includes information from Enigma (Merchant Data).
Equifax and Enigma partnership Enigma provides data about the revenue and revenue growth of millions of U.S. businesses, built from one of the largest panels available in the U.S., covering more than 50% of U.S. credit and debit cards. Through their partnership, Equifax and Enigma are able to help provide near real-time insights into revenue and growth for millions of businesses. Combined with the over 182 million global business records from Equifax and over 6 million in payments records from Enigma, businesses are able to get clear visibility into card revenues, transactions, and customer counts. By layering Enigma’s card revenue data and the B2bConnect files from Equifax, you can discover fast-growing prospects in near to real-time, enabling precise targeting and segmenting based on annual revenue and growth.
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Using sophisticated data-linking technology, EFX Link connects data from Equifax’s smallbusiness databases and consumer files to give you a 360-degree view of customers who are also business owners or principals and the businesses that might be associated with them. This robust solution helps you achieve better market targeting.
