Chapter 16: DDM-IXI
IN THIS LESSON
MarketMix Premier is an in-network solution.
What is it?
MarketMix™ Premier provides estimates of the total assets, assets by product category, and household penetration for defined geographic areas based on the estimated total liquid financial assets held by all U.S. households and is best used for market sizing and to determine a firm's share of the total market.
It is available exclusively for use by IXI Network Member Firms.
Assess Market Share & Market Size
Assess your firm's market share and the market size of virtually any geographic region. These insights can then be used to quickly identify high growth markets, more efficiently plan new branches, actively manage your sales force, and offer the right product to the right market.
How its used
Better determine market size and share of market
Identify geographies likely to have the most opportunity
Track branch and territory performance
Better understand household penetration
Determine likely asset allocations and share of market by product category
Improve sales territory and branch planning
Assist with brand and category development
