Chapter 19: Identity/Fraud (EFX Digital Solutions)
IN THIS LESSON
What is it?
Simplify digital transactions for consumers and minimize the risk of fraud in real-time.
InstaTouch ID uses Equifax and mobile carrier data to validate your customers' identities instantly. Then, it auto-fills form fields with their personal information to reduce data entry and accelerate the transaction process. The fast, secure, and user-friendly experience keeps customers happy and your fraud losses down.
Deliver a Secure, Frictionless Customer Experience
InstaTouch ID can benefit your business in more ways than one. For starters, our unique data sources, innovative technology, and expertise in identity resolution help verify that your customer really is who they say they are at the point of acquisition. On top of that, auto-filling data fields for customers improves their experience — especially on mobile. The result: Happy customers, reduced abandonment, and minimized fraud risk.
Who it’s for
Line of Business Leader: Convert more sales by providing a better user experience
Head of Consumer or Digital Experience: Improve the consumer experience while reducing the cost of fraud
Head of Marketing: Optimize for lead generation, customer acquisition and retention, and conversion rate
Head of Risk/Compliance/Fraud: Develop fraud strategies to meet fraud loss targets
Head of IT: Reduce technology costs and strain on existing resources
Head of Security: Balance customer access with organization’s security standards and policies
Key benefits
Improved experience and reduced abandonment: Auto-filled personal information simplifies the tedious process of needing door-to-door sales reps to enter a multitude of personal data and authenticate a prospect’s information. Additionally, in call centers, the service can assist with quicker identity verification by reducing call handling times and ultimately potentially helping cut call center costs.
Improved consumer data and insights: Authenticated consumer information helps give businesses the deep insights they need to help enhance the consumer experience, streamline acquisition workflows, and optimize supplemental offers.
Identify potential fraud: Consumers are automatically identified and authenticated at the point of acquisition, helping to mitigate risk and diminish potentially fraudulent requests.
