Chapter 16: DDM-IXI
IN THIS LESSON
CreditStyles Pro is an open-market solution.
What is it?
Better Understand Consumer Behaviors
CreditStyles® Pro offers a suite of measures based on aggregated credit data, enabling marketers and analysts to differentiate households based on their likely credit availability, needs, and usage. This solution is best for customer and prospect analysis to identify target segments based on consumers' expected credit behaviors. It enables marketers and analysts to gain insight into all types of credit usage, including bank cards, retail cards, consumer finance, and various mortgage-type loans.
How it’s used
Gauge expected credit use for individual or grouped households
Better identify households with a likely propensity to acquire new credit or to inquire or respond about a new line of credit
Segment potential leads pre-acquisition and develop appropriate treatment strategies post-acquisition
Identify cross-sell opportunities and develop appropriate offers, marketing strategies, and messaging
Use in non-FCRA applications, such as prospecting, targeting, and account management
Key Benefits
Helps you understand consumer behaviors across the customer lifecycle based on estimated credit availability, needs, and usage
Identifies households with a specific need via criteria and event-based indicators
Better represents households' credit usage by de-duplicating individuals on joint and shared accounts
Updated quarterly, enabling timely data on estimated credit use
Can be accessed real-time or appended to any customer or prospect file
