Chapter 15: Data-driven Marketing (DDM) CMS
IN THIS LESSON
Two Email Services options
CUSTOMER RECEIVES EMAIL ADDRESS AND DEPLOYS THE EMAIL
Formerly known as Enhanced Email Append.
Email is a key component of an effective omnichannel marketing strategy. Equifax email services help customers engage with audiences and deliver relevant and personalized messages to prospects and customers who engage via email. Our solutions include email lists for prescreen acquisition, email prospect-list generation for acquisition, and email address appends for customer cross-selling and retention.
CUSTOMER DOES NOT RECEIVE EMAIL ADDRESS, AND EMAIL IS DEPLOYED BY EQUIFAX (Claritas)
Equifax email deployment services help customers engage with audiences and deliver relevant and personalized messages to prospects and customers who engage via email. Our solutions include email deployment for prescreen and ITA acquisition.
