Chapter 21: Commercial Services
IN THIS LESSON
What is it?
BusinessConnect is a cloud-based customer lifecycle management application that helps you efficiently target, acquire, and manage business-to-business customers:
accelerating time-to-revenue
improving the customer experience
maximizing the customers’ lifetime value
How does BusinessConnect help customers?
By providing real-time dashboards and reports and merging data from your organization and external sources. This helps propel business process efficiency by:
improving customer insight (sales & marketing)
closing sales faster with automated, point-of-sale credit decisions (credit)
and collecting revenue more efficiently (collections)
How is BusinessConnect different than competitors?
Customer Lifecycle Management: With BusinessConnect for Marketing PLUS BusinessConnect for Credit & Collections, you can manage your portfolio seamlessly across the value chain. With this robust data, you can improve insights, efficiency, and ROI at every stage in the process.
