Branding
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Confluent Strategies: Download zip file
MyDecisionNow Logo: Download zip file
Remember to SCALE, not STRETCH, the logo.
How to scale a logo or image: Press and hold the Shift key, grab a corner point, and drag inward or outward to resize the selection area. Because you're holding the Shift key as you scale, the aspect ratio (the same ratio as your original photo) remains exactly the same.
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Download CS Style Guide (PDF)
Download EFX Style Guide (PDF)
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Font: Open Sans (light and semibold) in Grey: #6B6C6D
Brand Colors:
Blue: #385d87
Green: #68c07a
Equifax Red: #A42036
Grey: #6B6C6D
Shaded grey: #6B6C6D at 91% transparency
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Ensure brand consistency.
We’ll “stick to the script,” as frequency breeds familiarity, and familiarity breeds trust. The more a message is repeated, the more likely a person is to believe it, and believe that it is the popular opinion. If in doubt, ask!