Chapter 15: Data-driven Marketing (DDM) CMS
IN THIS LESSON
Customer Portfolio Review™ delivers the ability to assess credit quality, inherent risk in your portfolio, and credit score migration. This powerful tool can quickly provide deeper customer behavior insights, support informed decisioning, and keep portfolio profitability in focus. Customer Portfolio Review complies with the Fair Credit Reporting Act.
Note: CPR is the upgraded version of PortfolioID, but runs in Custom vs Market Reveal. It provides more choices and customization than a Portfolio ID run in Market Reveal.
What Customer Portfolio Review Can Help You Do
Reduce losses and risk by monitoring the creditworthiness of accounts
Segment accounts with our library of credit attributes and 24-month trended data
Explore market-driven and loan-specific attributes
Get an early warning of the potential for delinquency or default
Segment accounts to enhance credit line management and deepen customer relationships
Strengthen compliance and fraud mitigation by spotting issues sooner
Determine funding for debt reserves
Review Accounts Frequently to Better Spot Risk
More frequent periodic account reviews may be needed during an uncertain economy. Increase the frequency of account reviews to quickly identify changes in customers' credit and take action faster to prevent losses.
What you don’t know can hurt you!
